Customer Challenge: Cooper Hospital along with Camden County and Medical Insurance Broker Conner Strong and Buckelew, to reduce rising medical costs and claims, initiated a concierge medical practice that could be utilized by Camden County and Cooper Hospital employees. Finding a convenient, effective, memorable avenue to inform employees fell to McHenry Creative.
The McHenry Creative Solution:According to a report in Forbes Magazine; “Video is beyond entertainment. It has become a critical component in business, politics, corporate communication and social media. The messaging is concise and easy to understand, reaching people of all demographics. Ultimately, therein lies the power of video—the ability to effectively share beliefs and impact audiences worldwide from the comfort of their homes to the screens of their smart phones 24 hours per day, 7 days per week!” Thus, reaching the Camden County and Cooper Hospital employees with a concise, emotional, informative video was the tactic selected by McHenry Creative.
THE RESULTS: “Cooper Collaborative Care” the video includes comments from patients - “I decided to join, because he seems to care about every aspect of your disease or every aspect even if it’s not related to your disease.” “They know me like a family. “ “This program has saved my life.” And comments from Physicians; “Cooper Collaborative Care is all about relationships. Personal relationships with our patients, with our team, with our specialists and knowing that if we’re all playing together, we’re going to win the game.” Together these comments woven together by McHenry Creative effectively launched the program in both employee populations.
Customer Challenge: Investments represent more than profit or loss. They are the key to a better life for investors and their families - the is the Investment philosophy of AssetMark, a San Diego based firm. ThINK Communications Group crafted a resonating segment titled “Sailing and Rowing.” This concept was brought to McHenry Creative to bring the analogy to life.
The McHenry Creative Solution: “It’s been said that life is a journey. And while no two journeys are alike, at a certain stage along the way, many investors face a common question. Is your current financial strategy driving you toward your chosen destination?” The narration asked the questions. Utilizing a combination of still images, video, info-graphics and music the McHenry Creative team collaborated with the ThINK Group to create an experience – sailing and rowing - that allowed the audience to travel the ups and downs of investing and find solutions to each question raised.
THE RESULTS: This Investment Philosophy, brought to life by The ThINK Communications Group now resides on the Assetmark website and is shared with present and potential Investors.
Customer Challenge: Fred Beans family of Dealership (19 Dealerships and growing) engaged McHenry Creative to install and operate an employee facing digital signage system within all the dealerships. Employee facing Digital signage reaches employees when they are most accepting – in a break room, the cafeteria, and common areas. Digital signage can give information about benefits, health & safety, employee recognition, sales opportunities, events, holidays, activities for the entire employee population.
The McHenry Creative Solution: FBTV airs on 50+ monitors. Weekly McHenry Creative designs and delivers the ”Better at Beans” message via video segments and graphic animations to employees throughout the Fred Beans footprint.
THE RESULTS: Employees at all the Fred Beans Family of Dealership locations stop at the FBTV monitors to get updated on company information, see what employees are being recognized for making it “Better at Beans,” receive safety tips, anniversary notices and employee discount updates. “FBTV is a powerful, effective way to communicate with our employees in so many different locations.” Expressed Beth Beans Gilbert, VP of Fred Beans Family of Dealerships.
Customer Challenge: Create a sustainable, repeatable “buzz” around a new and unique employee benefit.
The McHenry Creative Solution: Drive interest in The College Tuition Benefit with employees to raise awareness with employers. McHenry Creative constructed a two tiered strategy that was easy to implement in a geographically and demographically targeted areas. Phase one involved a TV commercial featuring those who benefit from the product – students, parents and employers. The message; “ask your employer about the College Tuition Benefit.” The commercials ran on numerous cable channels and we launched a You Tube channel to support the flight. Phase two involved a direct mail campaign aimed at employers in the same geographic area.
THE RESULTS: The message within the campaign “ask your employer about the College Tuition Benefit” created a ground swell of interest that was reinforced by the direct mail campaign sent to the employers. The two phase approach can be easily utilized, repeated to have impact in additional markets while keeping the focus on the target audience.
Customer Challenges: Differentiate the dealership in an oversaturated auto dealer marketplace, develop a distinct brand and tag line, design integrated communications plan to drive sales.
The McHenry Creative Solution: “Team Toyota – I’m Part of the Team” met the challenge. Any purchase is based on a comfort factor the buyer has with a retail operation. The McHenry Creative team created a bond – “Part of the Team” -with the buyer (existing and potential customers) and the retail operation – Team Toyota. The McHenry Creative team researched and developed a slogan that resonates with customers and employees, crafted a campaign utilizing various media to reinforce the brand and slogan in sales efforts and hiring plus unleashed the powerful personality of the company president to strengthen the campaign and brand.
THE RESULTS: "I've had people in the barber shop I don't know and secretaries in offices come up to me and say, 'I want to be part of the Team.' This is a powerful branding campaign," declares Paul Muller, President and CEO of the Muller Automotive Group, who is a regular element in the on-going commercial campaign. "This branding campaign is memorable with customers, and is driving sales. A true win-win, Muller concluded.
The Challenge: With open enrollment schools must differentiate themselves to impress parents and attract students to attend. St Mary’s, in Schwenksville, PA, challenge was to bring to life their mission: “Building the Faith One Student at a Time”
The McHenry Creative Solution: Experience St. Mary’s – “Come and See” – and you’ll understand the passion, purpose and family that drives the growth at this parish. The theme “Come and See” crafted by McHenry Creative is a resounding invitation from the students, parents and staff to experience St. Mary’s School. The video utilized by St. Mary’s School on the Web and at Open House events is a visual and emotional exploration of this unique parish school.
THE RESULTS: The Archdiocese of Philadelphia evaluates schools and parishes every year. We have all heard of schools and parish being consolidated. St Mary’s is thriving and growing truly “Building the Faith One Student at a Time”
The Challenge: InsurCard is Prepaid Card for insurance claim payments for Homeowners, Automobile, Liability, and Catastrophe claims which features instant delivery of funds, in the field, in real time and a secure activation and funding controlled by the insurer. The challenge to promote the new product concept; detail the benefits to company and its customers and demonstrate the ease of implementation and use
The McHenry Creative Solution: Two audiences magnified the challenge; corporate insurance claims personnel and Customers – those who are making the claims. To drive home the safety and convenience to both audiences, real life scenarios were reenacted with a "Claims Adjuster" the end user, as spokesperson to bolster buy in.
THE RESULTS: InsurCard has just launched. Let us know when your next insurance claim payment is “better than cash.”