The Challenge: Northern White Sand comes from Wisconsin, and is the first and best choice of proppant for hydraulic fracturing. Inherently dangerous, mining sand, to those visiting, can be precarious, perilous; situations lurking around any corner. How do keep visitors and vendors safe in this unfamiliar environment.

The McHenry Creative Solution:  Ensure all who visit the Smart Sand mine in Oakdale, Wisconsin are familiar with the site and the perils; before they enter the mine site. After acquiring, over three days in Wisconsin, footage encompassing the mine site, McHenry Creative crafted an interactive module that allowed the viewer to experience up close the size, scope and risks of the operation, how to recognize and avoid threats and then test the viewer to ensure retention of the information.

THE RESULTS: Every non-employee, visitor or vendor, utilizing a proprietary learning and testing tool created by McHenry Creative and embedded on the Smart Sand Website, are required to pass the training prior to entering the site. The Smart Sand Safety team, through the training tool have full reporting capabilities to track all those who enter the site and interact with the training module.

The Joseph Fund - of Camden New Jersey

The Challenge: The Joseph Fund family of services provides assistance to the most vulnerable of our neighbors – those individuals and families living on the edge of poverty, and those who have fallen into even more desperate situations. The challenge to McHenry Creative was twofold; create a visual module that truly represents the overall mission to provide children and families in Camden, NJ a hand up, not a hand out. Plus, coordinate, direct and execute a major fund raising Gala.

The McHenry Creative Solution: “With A Hand Up, Anyone Can Soar” a video designed and delivered by McHenry Creative encapsulated the six diverse missions of the Joseph Fund into an informative, entertaining, unifying module. “The music was composed by two members of LUCY, The Joseph Fund youth group. “This was an enjoyable collaboration with the youth group,” explained McHenry Creative Senior Editor Matt Sundell. The Gala too reinforced the theme “With A Hand Up, Anyone Can Soar.” The Gala held at the National Constitution Center in Philadelphia was attended by over 450 people. The black-tie event included a multimedia presentation crafted by McHenry Creative, a 12-piece band and a live auction.

THE RESULTS: The video and event design ensured that the purpose and benefit of the Joseph Fund became a memorable message for all who attend the Gala. “Planning for all potential uses and to benefit the many areas of the Joseph Fund, McHenry Creative crafted the video module to be presented in full or in individual pieces highlighting each specific mission. This forethought ensured we can use this video on our website and specific mission related fundraising presentations. A great benefit and tool,” outlined James Catrambone, Executive Director of the Joseph Fund. Catrambone continued; “McHenry Creative’s expert involvement in the Gala, I feel, was instrumental in us obtaining the highest amount of fundraising we have ever accomplished.”

Children’s Hospital Of Philadelphia

The Challenge: Children’s Hospital of Philadelphia (CHOP) has a long history of committed partnership with patients and families to provide the safest and highest quality care experiences. In order to consistently deliver on CHOP’s high standards, it is critical for all employees to have effective communication with patients, families and one another across the care team.

The McHenry Creative Solution: “Understanding the emotions from all angles is key,” revealed Tom McHenry, Project Producer/Director. McHenry Creative along with a team of CHOP physicians, social workers, nurses and families developed and launched an interactive training series – “Family Meetings 101.” McHenry Creative crafted the program design, consulted on the script, conducted onsite HD video production, handled post production and interactive computer programming. Family Meetings 101 - the interactive training - consists of numerous scenario-based modules, emphasizing the perspective of the medical personnel and family - punctuated with text and downloadable documents.

THE RESULTS: Launched on CHOP’s Learning Management System and mobile training portal, for completion by all medical staff members, this program reinforces best practices for communicating with families. Following these recommendations will help ensure that CHOP can maximize the benefits of holding a family meeting to more consistently achieve their goal of safe, efficient and compassionate care.

TD Bank – Diversity Initiative

The Challenge: Promote participation, within TD Bank, in self-identification through TD’s internal MyHR system. Increase Number of Employees who disclose ethnicity, disability status and veteran status in MyHR. Build TD's internal reputation with employees about diversity and inclusion. Drive awareness and educate Employees and people managers of importance of self-identification and encourage employees to join communities and connect.

The McHenry Creative Solution: “Craft an interactive program featuring employee each taking ownership of the concept by physically being a part of the construction of the logo, the self-identify brand, “Count Me In!” To launch the program the camera takes the point of view of an employee moving through the logo, a 3D perspective, as the profiled employees build each segment. The in depth profile of each involved employee is available via an interactive selection. Upon completion of the program, the camera rotates to the front revealing the completed logo. From the narration; “It’s not a building or a transaction or a department. It’s you. So bring your voice, your drive, your style, because you are what makes us. It happens every day. And it only happens because of you. Visit TeamWOW! Today click on the self-identify tab and you too can say – Count Me In.”

THE RESULTS: The series continues to increase self-identifying within TD Bank and has bolstered their diversity and inclusion initiatives. “Count Me In” to date has over 10,000 views on the TD employee intranet portal.

Fred Beans - Online Scheduler

The Challenge: 8 in 10 American car buyers report online reviews influence their selection of a dealership and the vehicle they purchase. This statistic reinforces the use of handheld devices and smartphones by car owners. Fred Beans’ Service team saw this as an opportunity to garner business by ensuring scheduling service and maintenance for your vehicle was a click away.

The McHenry Creative Solution: Demonstrating how easy scheduling service can be was the focus of the engaging elements we created to actively address the technically savvy customer. The module flows through the process defining the parameters, answering questions and visually touring the scheduling app

THE RESULTS: 15 unique versions covering the 20 automotive brands of the Fred Beans Family of Dealerships were created and launched onto the respective websites. Participation using the Online Service Scheduling has continually increased at each dealership, a convenience enjoyed by Customers using handheld devices and smartphones.

Philadelphia University - Bank of the Future

The Challenge: “You are the future in terms of banking so let’s go to it and create some beautiful projects,” announced Lauren Baumbach, Architect & Director of Interior Design at Philadelphia University, as the contest was launched. “Building the Bank of the Future” was the semester long challenge presented to the Architecture students at PhilaU by TD Bank. The test for McHenry Creative was to showcase the ideas and opinions of the contestants in a fashion that matched their collective creativity.

The McHenry Creative Solution: For the entire semester teams of McHenry Creative video crews and Producers documented the action as students, faculty and TD Bank executives progressed through the conceptualization, design and execution phases of the contest. The “blueprint” visual treatment of the video module brought to life the trials, tribulations, tension and finally the success of the student at every phase. PhilaU features this module on their web site to attract students to attend.

THE RESULTS: Each student team presented their digital and hand-crafted models to a panel of TD Bank and Philadelphia University judges. The winning team was awarded a trip to Toronto, Canada, where they will present their model at TD Bank Group’s Enterprise Real Estate annual conference. The video produced by McHenry Creative was a highlight of the conference.

“We are pleased to be collaborating with TD Bank to develop a vision of the future of banking,” said D.R. Widder, the University’s executive director of innovation. “This type of realworld, active education in collaboration with industry partners is what PhilaU’s multidisciplinary approach to innovation and sustainability is all about.”

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McHenry Creative News

Making Memorable Messaging Matter

By: Thomas P. McHenry

By now, we’re all familiar with the arrow that plays video online and on social media. But while video is popping up on many new platforms, the same high-quality production principles must still apply if we want to harness its true power and impact.

  This is the first of many posts about how memorable messaging—that speaks effectively to the target audience—needs to be at the core of any video campaign. And the video quality itself needs to be uncompromised to effectively promote and enhance a brand, and motivate viewers to take action; buy, donate, volunteer or invest.  

These are the principles applied to a compelling video we produced for The Joseph Fund of Camden, a non-profit entity that raises money for six charities that strive to improve the life and prospects of Camden, NJ residents. The video’s mission is to help The Joseph Fund raise awareness of their partners’ charitable works, and more importantly, the money needed to fund on-going philanthropy.  

The video features on-camera interviews with key people associated with these area charities speaking about how vital The Joseph Fund’s fundraising efforts have been to supporting the community services they provide. The video shows a montage of examples, such as the pre-school education that St. Joseph Child Development Center provides, the skill building programs that Lucy Outreach provides area teens, and efforts by St. Joseph Carpenter Society to build homes for the homeless, and eradicate the causes of homelessness...


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