Ashfield Meeting and Event – Acadia Pharmaceuticals

The Challenge: Hallucinations are not dreams or nightmares. They happen when a person is awake and can happen at any time of day or night. Hallucinations can be bothersome and frightening - around the globe Parkinson’s Disease Psychosis (PDP) may affect 1 in 5 Parkinson’s patients. These symptoms can be incredibly disturbing for both patients and caregivers. Acadia Pharmaceuticals developed Nuplazid to address PDP. Acadia turned to Ashfield Meetings and Events, who in turn engaged McHenry Creative, to design and execute two critically important events – a National Training Meeting and a National Launch Meeting.

The McHenry Creative Solution: Ashfield Meetings & Events is a full-service global event delivery company specializing in serving the healthcare sector. Along with McHenry Creative Services the dedicated team acted as one resource to provide highly effective Event management. From initial brief, through to on-site delivery and final reconciliation. The National Training Meeting (NTM) held in San Diego, CA featured, among many day to day management assignments; set design and full AV support. The National Launch Meeting (NLM) also held in San Diego, CA was highlighted by set design, full AV, opening 3D animation and company timeline video segment. Both weeklong events were directed by McHenry Creative’s Tom McHenry. “The 90’x15’ projection surface, projection mapping and picture in picture design truly made the NLM meeting a memorable event” explained Tom McHenry. He continued; “Working with the Ashfield team was a pleasure. Their professionalism and talent is evident in everything they touch from design to execution.”

THE RESULTS: Acadia Pharmaceuticals launched a company and their first drug in one month – an unprecedented timeline. Ashfield with McHenry Creative took on the challenge, exceed every metric and delivered two complex conferences that will always be cherished in the history of Acadia.

Ashfield Meetings and Events – “Medidata”

The Challenge: The Medidata Symposium: Innovation that Changes Lives, was held at the magnificent Arizona Biltmore, in Phoenix. Medidata Symposium offers participants unparalleled opportunities to network with peers and Medidata executives, gain valuable, useful knowledge through provocative keynote presentations, interactive role-based sessions and learn and share best practices for the effective design, planning, execution, management and reporting of clinical studies using the Medidata Clinical Cloud™. Medidata turned to Ashfield Meetings and Events, who in turn engaged McHenry Creative, to support in the execution of this significant Symposium.

The McHenry Creative Solution: Ashfield Meetings & Events based in the UK is a full-service event delivery company concentrating in serving the healthcare segment. Along with McHenry Creative Services the dedicated team acted as one resource to provide highly effective event management and execution. The three-day Symposium that featured 6 independent projection surfaces was directed by McHenry Creative’s Tom McHenry in close collaboration with the Ashfield team.

THE RESULTS: The fusion of Ashfield Meeting and Events and McHenry Creative resulted in an engaging, collaborative, innovative symposium for Medidata.

TD Bank America’s Most Convenient Bank

The Challenge: Maine to Florida delineates the TD Bank footprint in The United States. WOW! Town Hall is an annual event to bolster the WOW! Culture and motivate the top management to understand and contribute to the growth of TD Bank America’s Most Convenient Bank. Our challenge from TD Bank was to create a memorable experience in every location at every event for all TD Bank employees as we launched the “One Bank” philosophy.

The McHenry Creative Solution: McHenry Creative’s event team collaborated with TD Bank’s communication group to created WOW! Townhall – an 11 events – 10 cities tour. An informal, informative experience between Senior Management and the Regiona Management: an experience the attendees would talk about with their co-workers. We traveled over 5,000 miles from Portland, Maine to Ft. Lauderdale, Florida and shared the concept of One Bank with an audience of just over 6000 employees.

Everything at the meeting reinforced the message. Our set design focused on the TD Bank shield. The multiple-tiered shields represented the many components, the various departments within TD Bank, each blending to create a unified environment. McHenry Creative traveled the TD footprint prior to the tour to gather video snippets from employees to then craft motivational modules which were used to open and conclude each meeting reinforcing “One Bank” from Maine to Florida.

THE RESULTS: The end result? Employees from the entire company are informed and enthused about the future of now One Bank - The Better Bank - 'TD Bank, America's Most Convenient Bank'.

Janssen Global Services

Customer Challenge: Janssen Global Services’ Global Strategic Marketing and Market Access team (GSM&MA) from around the world met at a 3 day Summit to declare a common identity for their future success and a culture where their talent will thrive. 300 employees from 15 countries in one location, with a singular purpose; “to catalyze and transform the future of personal and public health” announced Janssen Worldwide Vice President Carole Karhs.

The McHenry Creative Solution: Craft an event to make this global summit an experience unlike any other! An event was designed to harness the power of the collective audience vision and inspiration to propel Janssen forward, while presenting opportunities to connect and bond with each other as “One Team”. McHenry Creative conceptualized the theme and crafted a logo that transcended the meeting and collateral material: “One Rhythm, One Voice, One Team.” The days were filled with dynamic speakers, (including a 25 minute question and answer session via web streaming with the COO in Belgium) compelling presentations, and panels and workshops that were relevant, thought-provoking and educational. The theme was “drummed” into the audience subconscious via an interactive performance, engaged by McHenry Creative, from Drum Café that had everyone involved and communicating via music. This tactile analogy allowed the audience, regardless of their country of origin to feel and understand the Summit theme. Additionally McHenry Creative developed and executed an Academy Awards type employee ceremony complete with custom statuettes for the winners and a karaoke evening to bolster bonding among attendees to reinforce “One Rhythm, One Voice, One Team.”

THE RESULTS: Each audience member worldwide now has a small Djembe drum on their respective desks that permits them to re-live the experiences of the summit and focus on the “One Rhythm, One Voice, One Team’ into the future. McHenry Creative has produced this now annual meeting for the past three years.

Beneficial 125/125

Customer Challenges: Beneficial Bank is the oldest and largest bank headquartered in Philadelphia with approximately $4 billion in assets and a network of 55+ helpful banking offices throughout the Delaware Valley. From the Civil War until now Beneficial desired to truly Celebrate 125 years of business while reinforcing employee commitment to customer service and highlight and strengthen employee contribution to company success.

The McHenry Creative Solution: Utilizing the National Constitution Center for the celebration Beneficial Bank launched the Customer Service principles originated by McHenry Creative; “Being Beneficial.” McHenry Creative designed and staged an engaging all-employee event to highlight the company and its employees plus designed and produced several video modules featuring Beneficial Bank employees for use in the event flow and for future employee orientation. In keeping with the aura of the venue, each bank department, “declared” their commitment to upholding customer service principles

THE RESULTS: “Being Beneficial” is now part of company culture. The event created a bond between employees throughout the company – retail and support. Employees are excited about company strength and future direction


McHenry Creative Testimonials

Tom and his staff are the best. Professional and talented. Oh yea and very creative. I highly recommend them.

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The Perzel Agency, Inc.

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McHenry Creative News

Making Memorable Messaging Matter

By: Thomas P. McHenry

By now, we’re all familiar with the arrow that plays video online and on social media. But while video is popping up on many new platforms, the same high-quality production principles must still apply if we want to harness its true power and impact.

  This is the first of many posts about how memorable messaging—that speaks effectively to the target audience—needs to be at the core of any video campaign. And the video quality itself needs to be uncompromised to effectively promote and enhance a brand, and motivate viewers to take action; buy, donate, volunteer or invest.  

These are the principles applied to a compelling video we produced for The Joseph Fund of Camden, a non-profit entity that raises money for six charities that strive to improve the life and prospects of Camden, NJ residents. The video’s mission is to help The Joseph Fund raise awareness of their partners’ charitable works, and more importantly, the money needed to fund on-going philanthropy.  

The video features on-camera interviews with key people associated with these area charities speaking about how vital The Joseph Fund’s fundraising efforts have been to supporting the community services they provide. The video shows a montage of examples, such as the pre-school education that St. Joseph Child Development Center provides, the skill building programs that Lucy Outreach provides area teens, and efforts by St. Joseph Carpenter Society to build homes for the homeless, and eradicate the causes of homelessness...


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