Before we talk about US, let’s first talk about YOU.  You work in an organization and support your firm’s objectives in the areas of corporate training, marketing, public relations, advertising, multimedia, and/or event production.  You are finding that the expectations for “deliverables” have gone up while the number of people to get the job done has gone down.

McHenry Creative understands how this model works because we all came from the corporate communications world.  Our clients call on us when they need to deliver memorable messages to their target audiences. We blend in with your existing corporate culture, work seamlessly with your staff, and deliver a product or service that inevitably makes you and your company shine.

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McHenry Creative Services gets in the mind of the customer.

Karen Feeney
CHOP Leadership Institute, The Children's Hospital of Philadelphia

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McHenry Creative News

Making Memorable Messaging Matter

By: Thomas P. McHenry

By now, we’re all familiar with the arrow that plays video online and on social media. But while video is popping up on many new platforms, the same high-quality production principles must still apply if we want to harness its true power and impact.

  This is the first of many posts about how memorable messaging—that speaks effectively to the target audience—needs to be at the core of any video campaign. And the video quality itself needs to be uncompromised to effectively promote and enhance a brand, and motivate viewers to take action; buy, donate, volunteer or invest.  

These are the principles applied to a compelling video we produced for The Joseph Fund of Camden, a non-profit entity that raises money for six charities that strive to improve the life and prospects of Camden, NJ residents. The video’s mission is to help The Joseph Fund raise awareness of their partners’ charitable works, and more importantly, the money needed to fund on-going philanthropy.  

The video features on-camera interviews with key people associated with these area charities speaking about how vital The Joseph Fund’s fundraising efforts have been to supporting the community services they provide. The video shows a montage of examples, such as the pre-school education that St. Joseph Child Development Center provides, the skill building programs that Lucy Outreach provides area teens, and efforts by St. Joseph Carpenter Society to build homes for the homeless, and eradicate the causes of homelessness...

 

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