External marketing has evolved far beyond promoting and selling services or products.
It’s so much more.You need to be heard above the fray to acquire new – and retain current – customers. Your messaging, branding, and in-person interactions must earn customers’ interest, trust, and loyalty. That’s how you earn new business. Your strategies and materials need to be attention-grabbing, fresh, and exciting. And it must be carried through everything you do – from social media marketing to SEO strategies. You need to earn the interest of potential customers and guide them through your sales funnel.